HERE01THINKANTI01GO
Strategic
Consulting
Positioning, offer, pricing, market direction and decisions.
Discover consulting →BOUTIQUE CONSULTING / TECHNOLOGY / ANTI-STUDIO
For the creative economy and specialized businesses.
Enter the practice ↓THE ANTI—NARRATIVE POSITION
Everybody else will tell you the same thing.
We don’t.
Some problems should not require a consultant. Open Office gives you free tools to question assumptions, answer doubts and improve what you can on your own.
But when you want to go further — reposition the business, enter a new market, build a better system or turn a bigger ambition into something real — that’s where Anti-Narrative comes in.
HERE01THINKANTI01GO
Strategic
SIGNALS02LINKCRM02MAP
Database
Technology
Bespoke data systems that turn information into memory, signals, workflows and opportunity.
Explore data innovation →PEOPLE03MAKETEAM03BUILD
ANTI-STUDIO
Brand, digital and creative production assembled around what the brief needs.
Enter ANTI-STUDIO →THE PRESSURE IS OPERATIONAL
Expertise is still the product. The system around it is changing.
Creative businesses are being asked to move faster without becoming generic. New tools can accelerate research, writing, follow-up, production and operations—but the advantage is knowing where human expertise, software, data and emerging machine intelligence actually belong.
Anti-Narrative sits in that middle: between the founder's judgment, the practitioners who make the work, the relationships that create opportunity, and the technology that can remove friction.
HUMAN EXPERTISE→PROCESS→TOOLS→DATA→ACTION
CROSS-PRACTICE SERVICE
Workflow Architecture
We map how information and work move through a company, then redesign the sequence before adding more software.
KEEP HUMANJudgment · taste · negotiation · relationships · final decisions
ASSISTResearch · drafting · synthesis · preparation · structured analysis
SYSTEMIZEIntake · handoffs · CRM updates · follow-up logic · reporting · repetitive admin
The point is not to automate everything. It is to design a company where expertise spends less time fighting its own infrastructure. AI-assisted tools can be part of that system when they are actually useful.
01 / CONSULTING FIRST
Before you make more, decide better.
Find the real problem.
We look across the offer, price, market, customer, website, reputation, relationships and growth friction before assuming the answer.
Choose what deserves investment.
A recommendation can become positioning, market research, service architecture, a commercial roadmap or ongoing strategic advisory.
Execute only when needed.
If the strategy calls for a website, photography, identity, film, SEO, CRM, workflow redesign, email, public presence, fabrication or another specialist build, ANTI-STUDIO assembles the right people to make it.
02 / DATABASE TECHNOLOGY / DATA INNOVATION
Your database is not a mailing list.
It is a model of your business.
Most companies collect information and use only a fraction of it. Anti-Narrative designs bespoke data systems around how your business actually creates value—so the same information can support relationships, operations, decisions, workflows and new forms of intelligence.
Discover opportunity.
Map markets, buyers, specifiers, partners, press, talent and emerging relationships.
Build business memory.
Connect people, projects, conversations, preferences, history, context and internal knowledge.
Trigger the next move.
Prioritize follow-up, route inquiries, coordinate handoffs, surface signals and activate workflows.
Make the system useful.
Structure information so teams—and carefully chosen AI-assisted tools—can search, compare, summarize and work with better context.
NOT ONE DATABASE FOR EVERYONE
Every business should be represented differently.
A gallery does not create value like a fabrication studio. A hospitality group does not need the same signals as an artist practice. Two companies can use the same CRM and still require completely different structures.
We decide what your business should capture, connect and activate. Email marketing can be one output. It is not the definition of the system.
Design a data system →RELATIONSHIP GRAPHWho matters · why · context · next move
PROJECT MEMORYProjects · people · decisions · assets · history
OPPORTUNITY RADARSignals · markets · openings · priorities
WORKFLOW TRIGGERSIntake · routing · reminders · handoffs
INTELLIGENCE LAYERSearchable context · synthesis · assisted workflows
03 / ANTI-STUDIO
ANTI-STUDIO
Start with the whole picture.
Then go precisely where the leverage is. We can move from business strategy to a single specialist intervention without pretending every problem belongs to one discipline.
LED BY
Diego de Los Andes
Founder & CEO / Principal Strategist
One direction. Selected practitioners when the work requires them.
WHY WE DO NOT “FOCUS ON ONE THING”
Focus is powerful after you know where to focus.
“Focus on one thing” is useful advice for a task. It is weak advice for understanding a business. We look at the whole system first—position, people, data, brand, operations, technology and production—then concentrate on the intervention with the greatest leverage.
MATRIX RULES
ONE BUSINESS / DIFFERENT INTERVENTIONS
BRAND
The output changes. The direction stays connected to the same business objective.
01
BRAND
Make the business recognizable.
For a new company, a repositioning, or a strong business whose identity no longer matches its ambition.
We can build
- Strategic positioning
- Integrated branding
- Naming + tone of voice
- Visual identity
- Creative + art direction
- Brand guidelines + toolkits
- Campaign + launch identity
02
DIGITAL + SYSTEMS
Build the environment people use.
For websites, digital products and internal systems that need to work as intelligently as they look.
We can build
- Site + information architecture
- UX/UI + interaction design
- Content strategy
- Website design + development
- Full-stack builds
- Feature roadmaps
- SEO foundations
- Lead capture + inquiry systems
- CRM + workflow integrations
- Custom tools + creative coding
03
IMAGE + MOTION
Give the brand a visual and sensory life.
For photography, film, motion and sound that need a clear point of view rather than disconnected content.
We can build
- Photography direction + production
- Film + video
- Motion identity
- Animation + title systems
- Moving-image direction
- Sound direction + sonic cues
- Editorial + campaign imagery
- Interactive + generative visuals
TYPICAL OUTPUT
Concept → selected practitioner → direction → production → delivery.
Discuss image or motion →04
GROWTH + COMMUNICATIONS
Put the work into circulation.
For businesses that need stronger communication, launches and systems for staying visible to the right people.
We can build
- Content direction
- Email + newsletters
- Launch strategy
- Campaign architecture
- Outreach + follow-up systems
- Trade + B2B activation
- Press materials
- Thought leadership
- Commercial decks + sales tools
- Referral + relationship systems
CONNECTED SERVICE
Prospect research and market mapping can connect directly with Database Technology.
See Database Technology →05
PEOPLE + SPECIAL PROJECTS
For the intervention that does not fit a menu.
Selected talent, artists, founders, performers, physical environments and one-off ideas that need several disciplines—or one very specific person.
We can build
- Role definition + specialist sourcing
- Personal / studio assistant search
- Creative team assembly
- Set design + production for film / music video
- Artist + founder positioning
- EPKs + press kits
- Objects + fabrication
- Installation + environments
- Special digital experiences
- Custom production
HOW IT WORKS
You bring the objective. We decide whether the answer is a person, a system, a creative build—or a combination.
Bring us the unusual brief →Not sure which one? You do not need to diagnose the service before contacting us.
Tell us what you are trying to make →ANTI—NARRATIVE / OPEN OFFICE
Use our thinking before you hire us.
START HERE / 2 MINUTES
Where is the friction?
Check the problems that feel true. We will point you to the free tools most likely to help you think clearly before you buy anything.
Your starting stack
THE FREE LIBRARY
Practical strategy, not filler.
Research standard.
These tools are independently synthesized by Anti-Narrative from public guidance, primary documentation and our own field methodology. We do not copy third-party playbooks, and the institutions below do not endorse or sponsor Anti-Narrative. Source notes live inside each tool so readers can verify the underlying guidance themselves.
WHEN A TEMPLATE IS NOT ENOUGH
Custom judgment is the paid product.
The Open Office gives you methods. Consulting applies judgment to your specific business, trade-offs, data, market, team and constraints.
Bring us the real problem →WHO IT'S FOR / NOW
Built for the creative economy. Open to ambitious businesses.
Our roots are in art, design and specialist practice, but the method is built for entrepreneurs too: founders building something distinctive, entering a new market, reorganizing how the business works or turning an ambitious idea into a stronger company.
ENTREPRENEURS / FOUNDERS
Ambitious businesses
Founders, entrepreneurs, independent companies and emerging ventures that need sharper positioning, better systems, stronger communication or the right people around the next move.
You do not need to be a creative business.A / ART + CULTURE
Artists + Galleries
Artists, galleries, advisors, performers and cultural organizations.
B / DESIGN
Studios + Interiors
Interior design, architecture, furniture and collectible design.
C / MAKING
Fabrication + Art Services
Fabricators, fine-art framers, installers and specialist production.
D / EXPERIENCE
Hospitality + Experience
Design-led hospitality, restaurants, concepts and experience-driven businesses.
The common condition: expert work, changing markets, and a business system that needs to catch up.
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